There has been a radical shift of focus from desktops to mobile devices and so did everything else, such as designs, search engine optimization techniques, etc. They now understand the importance of mobile devices on the internet as a whole and how it is taking over.
With the shift towards mobile devices, the user interface (U/X) is the pivot. It is nothing but the look and feel of the overall design, however, it goes beyond just the visual aspects. It corresponds to the overall responsiveness, speed, easy navigation and a lot more.
There is a difference between the site being mobile compatible and mobile friendly. So, it goes beyond just the cosmetic appeal of the website.
Mobile Friendly VS Mobile Compatible :
Search Engine Optimization and Google rankings are a different ball game altogether. Google has recently updated their algorithm that makes mobile friendliness the key parameter for the rankings. With this change companies need to work towards getting their websites mobile optimized.
The data and research indicate that more than sixty percent of the web traffic is from mobile devices. That is an alarming number which comes to show that there much more that is needed than just the website being mobile compatible. Designers need to start working on the functional aspects and provide better user experience end to end.
Here are a few suggestions by Google for making your website mobile friendly and improve the rankings.
•The font that is used for the site is one of the most pivotal aspects that can enhance the user experience, so it needs to scale to fit the mobile screens.
•The menu options, buttons and the other navigation elements need to be optimised.
•Mobile websites are mostly flash based, even if they are not it is important to ensure that it does not affect the site speed.
•The mobile and website URL need to be redirected to the same site and not have completely different sites. This can be misleading.
•Avoid any unnecessary cross linking between the two of them.
Below are some pointers to elaborate on the above :
1) Layout needs to be mobile friendly: The general complaint of mobile users is that most of the websites do not resize their content to fit the mobile screens. This can harp the user experience to a great extent , thus zooming in and out of the site needs to be taken care of.
2) Keeping it simple: Choose colors, fonts and themes that are easy on the eye and not too loud. Users expect to have a smooth experience and anything that is loud and over the top can tick them off.
3) Follow latest trends: The design, theme, and layout trends change rapidly, so stay updated with the latest technology designs as much as possible. You can pick and chose from the range of options like hidden footer, grid layout, parallax or infinite scrolling etc depending on the needs.
4) Know your target group: Designers need to understand their target group and segmentation; this will help in chalking out the basic outline. It also depends on the demographics like the age, social status, and ethnicity. So, take some time to clearly name who your target audience are and work towards it.
5) Touch and Voice Gestures: It is a given that ninety percent of the input method nowadays is touch. This cannot be ignored, and the website needs to be fully functional to this feature. Voice input is the next generation technology, there is nothing like it if the website can keep up with it, even though it’s not a mandate.
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