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Most of us are well aware of what a live video is, be it on Facebook or Instagram; one can find several live videos. Lately, it has been so popular that even companies are using it to engage with their audience. Live video is a mean by which one can have a real-time conversation with several people at a time and promote the authenticity of the product and service or can simply put up why and how much passionate you are for the product or service you cater.

The plethora of digital marketing services such as SEO, SMO, PPC and email marketing is profound in boosting the businesses’ online business presence around the globe.

We all know and understand the power of social media and the increasing number of users every single day. This number has increased multi-fold in less than a decade, there is data and studies backing this up.

Exactly how imperative is social networking for lead era and client connections? Is it more imperative than SEO and verbal publicizing, as per Wasp Barcode Technologies' "Condition of Small Business Report?"

In the world of business, the most important thing is to satisfy the ever changing demands of customers while attracting the new customers.

Digital Marketing is one of the most upcoming businesses that is very lucrative yet highly demanding. Marketers are facing a lot of challenges as this business needs a detailed analysis of the data on a daily basis. And with such a busy life it is very hard to keep pace with everything simultaneously.

Gone are the days when social media have been just a medium for the people to connect, share and communicate. In the last few decades, businesses have also started using the social platform to connect with the customers by listening to their interactions.