It is a given that SEO is a pivot for improving your site visibility and reach. However, it is not a cake walk to get to the top of a search results page. It takes a lot of effort, expertise and strategy for it to yield results.
There are umpteen number of tools that actually give you a giant leap towards your SEO results. It is indeed recommended that a few tools are in place from the beginning to build a solid foundation. So, have a checklist and bucket your priorities.
Here is a list of nine important SEO tools we think will help:
1.Authority Spy: This tool basically helps you with filtering the top influencers in a specific domain and a given niche. It performs a lookup and collates data from all the top online resources to give you the best results. It cuts the slack for you in manually skimming social media websites like Facebook, Twitter, Google plus, etc. Influencer marketing is catching up great speed according to the latest research and AuthoritySpy helps you extensively.
2.BuzzStream: BuzzStream delivers high quality service and one of the best there is for link building. Most of them miss the point that link building needs to be an inane part of a marketing strategy. The goal is to achieve targets without making your links look like spam. Its outreach is effective, efficient and gives you the bandwidth for working on link building rather than monitoring or working on spreadsheets.
3.Help a Reporter Out (HARO): Not many know this tool since it’s not stereotypical, but if optimised well this an SEO gold mine. All you need to do is sign up with your company or personal profile, and that will get you three mails per day. If you come across something that is in your domain, you get to contact the journalist as a source for a potential story. Once your story is accepted, your profile can be published in the article or linked to it for wider reach and it's absolutely free.
4.Linkody: This tool propels your site to the top of the search page by notifying you when you gain or lose a link. We know by now the importance of link building. It also alerts you when your competitors get new links so that you could probably try incorporating that as well.
5.Muck Rack: There is a gray area about back-linking, and not many know that not all backlinks are created equally. Creating backlinks with good quality is tricky to achieve and the reason Muck Rack is rated best in doing this job. It will help you in getting links from some of the top websites like Forbers, NY Times etc in a given domain and build a rapport with journalists by connecting directly.
6.Ontolo: Give this tool a try and it will let you tell them what exactly you are chasing and help achieve desired results like your competitor blogs. The search will come up with a data dump in a spreadsheet for you to work and decide how to take it further. It will help you discover hundreds of back linking partners and thus a great tool.
7.Ahrefs: This is a powerful tool that can make a huge difference to your SEO ranking. Features like Site Explorer that will let you explore your own site or a competitor’s site by back linking to the profile. The position tracker that enables you to track your SEO rankings on desktop and mobile devices as well and thereby play with keywords.
8.All in One SEO Pack: Wordpress is by far the most friendly CMS that is available in the market. It just needs to have the right plugins. It is daunting to manually understand what you need in order to achieve better SEO results. This is where you need a tool that can help you with everything you need for the page optimization.
9.Raven Tools: This is practically all you need in place to succeed with your marketing plan. It is a package with numerous tools that improve your website overall. The suite includes tools like SEO Auditor, Marketing Reports, Keyword Rankings and numerous others that boost your site ranking. You just need to know how to sort out this data and everything else is taken care of.
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