Having an e-commerce website which does not convert your visitors to customers does not make much sense. It is important for your online store to generate sales by displaying the details what customer is looking for. In this blog we’ll share some of the tips which can help you improve the performance of your e-commerce website.
1. Right Look n Feel
While designing your e-commerce website, you need to analyse who are the target audience. In case the website is for a luxury brand, then it should have a nice portfolio section, along with very well defined colors to give the website right aesthetics. If the e-commerce website is selling a product with lots of brands and variations, then the website should allow navigation/ links to various pages for visitor to identify the right page to browse the product. Hence having the right ‘look n feel’ will help you create the right message for its audience.
2. Action based layout
It is not enough for the website to demonstrate the wide range of products or easy navigation which it may offer to its visitors. However, in addition the website should have clear call to action buttons/ sections which allow the visitor to action (buy your product). This will definitely help you to achieve more sales/ leads from your website.
3. Quick Checkout
When your customer makes a decision to do purchase, ensure that he is able to buy the product quickly/ easily. Many websites try to push the customer to but similar & complimentary products before they purchase, this leads to customer not buying any product at all. Try to have a professional Paypal account instead of the standard one which takes the customer to external Paypal page.
4. Mobile Compatible
When your customers are on the move, the only way for them to reach you is though their mobiles. It has now become a necessity for your website to have mobile compatibility. A rich mobile based experience will allow your customer to do more in less time and remain loyal to your online store.
All the suggestions above are part of best practices for E-commerce websites. Potenza e-commerce team can help you achieve more with your e-commerce store, reach to our team today.