Off lately, it was noticed that there are a lot of factors that jeopardize the online presence of e-commerce sites. Here, in this blog, we’ll discuss a few common SEO problems that can be addressed with proper strategy. This has more to do with the strategization and less to do with the technical know-how.
After a thorough research of innumerable case studies, references to a few real-world examples were derived. And thus, we’ve jotted down the following problems and their resolutions.
1) Ineffective product description
With infinite products in stock, description for every single product is supposed to be written elaborately. However, this content is expected to be descriptive yet brief. But from SEO point of view, the content gets too short for search engines to work with. Moreover, the enterprise owners do not invest much time in developing unique content; owing to which search engines do not get anything unique to record. This implies that the search engine gets nothing that gives your enterprise an edge over the other. And thus, you lag behind.
2) Missing user review
In order to nullify the adverse effects for plagiarized content, user reviews play a key role. Although it is yet not proven if user review helps in search engine optimization of e-commerce sites; but an analysis of over 30,000 businesses that added user reviews to their websites witnessed a hike in organic search traffic.
Although, leaving user reviews could be a risky bet as they might leave negative feedback's on products. But a treasure of corroboration is embarked on your website that improves conversion rate.
If you are someone who is reluctant in adding user reviews for your products, all you need to do is differ once and put up the reviews. The consequences are claimed to be positive for sure.
3) Missing strategized keyword optimization
This is one of the most common issues witnessed in case of e-commerce sites. The content pages are rarely developed keeping optimized keywords in mind. Usually, any product is developed under one particular brand name or model name. And apparently, the keys supposed to be searched are the brand name or model name along with the product specifications. Thus, the brand names, model names or the product specifications need to be tagged during search engine optimization at important locations of the website page.
Also, when a particular brand or model is not known to the user, they are less likely to search for the same. They would opt for searching for generic topics or specifications associated with the product. Thus, it becomes essential to add a few generic tags or phrases on your webpage.
4) Absence of informational content and thorough focus on transactional keywords
It gets a little to get ranked for the usual “money” keywords, and focusing way too much on it proves to be futile. It can be more catastrophic when you ignore the informational keywords. By transferring your focus more on informational keywords and less on the transactional ones, you can do justice with your webpage and build a strong bond with the search engine. Ranking for the less competitive phrases will not just drive traffic to your page but also enhance your reputation with the search engines. This is because it influences behavioral metrics.
5) Implementation of haphazardly planned redesigns
If you are considering a redesign of your website, it is recommended to consider SEO alongside as well. Redesigning website without keeping in mind the search engine optimization is referred to as a blunder and must not be practiced. If done otherwise, the pages of your site recognized by search engines might get lost. After implementing a well-planned SEO strategy, your website redesign is sure to bring to you the much-desired traffic.
6) No optimization of the most effective keywords
Thoroughly analyze your existing ranking in order to identify the most appropriate keyword for you. Look for keywords that are already performing well and make changes accordingly in order to optimize the keywords for your website or webpage. Consulting a SEO service company for organic SEO services would be an ideal option.