Blogging is the buzz word in this era where constant communication is the key to success. It is one of the top most social media tools, which helps a business draw the attention of prospects. A blog is a core part of a website. Almost all businesses, whether big or small, usually include a blog on their website. Blogging offers a number of benefits by disseminating product/service information, valuable thoughts or suggestions, news and much more. Simply put, blogs play a significant role in publishing content which can be used further on social media channels to draw more traffic to your website.