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With Apple Watch, businesses can enable their customers to view their website content on watches of their target market. Some business owners may not like to move ahead with this trend. However, one must not forget that delivering content, to the end users, which is most convenient, is the top most priority for an effective online marketing strategy.

The launch of Apple Watch has been the most refreshing news for all the tech geeks around. This new device, Apple Watch, is one of the most sophisticated mobile watch devices on the market. Consumers will now have the mobile power on their wrist.

With Apple Watch, businesses can enable their customers to view their website content on watches of their target market. Some business owners may not like to move ahead with this trend. However, one must not forget that delivering content, to the end users, which is most convenient, is the top most priority for an effective online marketing strategy.

 

Image Source: yahoo.com

 

After viewing the success of smart phones in the last decade, we can easily predict that a huge number of consumers will be using Apple Watch and will also be able to use the features and functionalities of this watch with ease. This makes it very important for you to make room for smart watch segment whenever you are redesigning your social media and content marketing strategy. It has now become indispensable to include Apple Watch in your marketing strategies. Ensure that you include it before your rivals do.

During the last decade, we had seen the focus being on mobile. However, a number of small businesses still don't have a mobile friendly website. This is the biggest risk they are taking in this era of cut- throat competition where every business is trying to capture the latest trend to derive more customers. Providing the best viewing experience is essential to ensure customer delight. The number of people browsing the web through mobile is certainly now more than those browsing the web through desktop computer. With the launch of Apple Watch, it will be important for website owners to reframe their existing SEO strategies.
 

The Constantly Changing and ‘Challenging’ Technology

 

If we look at the past decade and evaluate the technological changes, we can arrive at the conclusion that technology has always been changing. It has never remained static. From text messaging it has now shifted to voice messaging. Digital cameras have been replaced by smart phones. In short, technology has become an indispensable part of life.

Searching with mobile on your hand will be replaced by searching with watch on your wrist. You should be aware of the device which will be used by most of your target customers.

 

Image Source: washingtonpost.com

How SEO is Related to Apple Watch

 

The way your website content was being displayed or viewed on your mobile, in the same way your website content will also be viewed on smart watches. With the release of Apple Watch, the popularity of smart watches has soared. Mobiles and smart watches will make browsing the web easier than ever. Voice search technology will be at the peak. With the convenience that the watch will provide, the percentage of voice-based searches are surely going to spiral up. This implies that now you will need to target long tail keywords. Industry specific long tail keywords having buyer intent must be included in your SEO strategy.

 

Keywords and Search Phrases Having Buyer Intent

 

You need to understand the key difference between the keywords used when someone wants to buy and when someone is just seeking information. If you own a car repair business in Sydney, you can go for the following keywords, for instance.

 

  1. Car Repair tips
  2. Emergency Car Repair in Sydney

 

The first keyword here - Car Repair Tips - is more of an information seeking type of keyword which would be entered by anyone who would like to gain knowledge about the topic. It doesn't target a prospective customer. The second keyword - Emergency Card wash in Sydney- indicates that the searcher is in requirement of the service. Anyone entering this specific term in the search engine is looking forward to getting in touch with a mechanic.

It is important to target the right keywords and with mobile the era of long tail search terms has also arrived. With the launch of the ‘Watch’ era, it will be essential to target right search terms in order to get traffic to the website.

 

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