We all know and understand the power of social media and the increasing number of users every single day. This number has increased multi-fold in less than a decade, there is data and studies backing this up.
It has been an extensive marketing tool ever since however, there is more than just that it can do for companies. There is a huge dump of data that is directly accessible by marketers, that needs to be analyzed, sorted for product improvement or enhance the customer experience as a whole. You just need to pay attention and listen to your customers. Besides, a strong social media presence increases the face value of the brand. It goes hand in hand with media research and improving marketing efforts to achieve this and vice versa.
Below are four ways to explore social media beyond Marketing:
1) Improving and development products/services: This is one of the most effective ways to deep dive and understand the needs of the customers. There is direct access to information on things that are working well and the areas for improvement. This should be the basis for new product development or improve existing products. This holds good for companies that are service based or looking for the brand extension.
2) Take Customer Feedback: We cannot think of any better way of gathering customer feedback. There is constant interaction, information sharing that happens and which can be used to extract the pulse. The best method, of course, conducting surveys and sharing questionnaires that are crisp and concise. Sometimes you just need to ask and that is all it takes.
3) Content Management: The content that you have been managing on the web need constant updates and articles to keep up with the latest industry trends. However, there could be content that is old that can come back to life and linked back via the social media websites. There will be some amount of tweaking or updating that will be required, but it’s a great way to keep older articles floating around and the effort will reap evergreen results.
4) Use online content and data for offline marketing: There is a lot of research and effort that goes into making content online. It could be a combination of Youtube videos, infographics, meme’s that would have been viral or extensively accessed. This can also be recycled to use it offline as well. The data can go on brochures, flyers, material that be used to conferences and a whole other lot. You just need to analyse the results from your online activity and make it a value addition for your offline presence as well.
It is undoubtedly a great platform for enhancing customer trust, experiencing also gain trust at the same time. The outbound activity will be the videos that go viral on Facebook, the infographics that are shared, may tweeter feed or hash-tags, interactions on LinkedIn, followers on Instagram. However, internalising this data with the technical and analytical approach is what propels the vertical movement, and take giant leaps.
Feel free to Contact us for your query regarding social media and we are here to get you on right track of social media marketing.